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The most important part of any campaign is having an audience to share it with. Audience Builder helps you group and manage your target audience through insightful segmentation and data-driven targeting tools, yet sometimes there are things to help expand your audience that you should regularly implement into your marketing strategy.

1. Offer discounts and promotions
   Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for the first three purchases.
2. Ask current customers for referrals
   Build referral-generating activities into the sales process. Send follow-up emails to make sure customers are happy with their purchases, and then follow that up with another email asking for referrals. Consider offering incentives if the sale price warrants.
3. Monitor online ratings and review sites
   Consumers, both in the B2B and B2C worlds, frequently turn to online ratings and review sites before they’ll do business with a company they are not familiar with.
4. Participate in community events
   Surveys show most people like to support local, independent businesses. Raise your profile in your community by participating in charity events and organizations.
5. Partner with complementary businesses
   Teaming up with businesses that have a similar customer base, but aren’t direct competitors, and then strategizing how you can market to one another’s customers to drive new business is a smart way to attract new customers while not spending a fortune. For instance, if you sell baby products, working with a business that sells maternity clothes would be a great partnership.
6. Update your website
   Online search is the primary way both consumers and B2B buyers find new businesses. That means your website has to do the heavy lifting so customers can find you. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly. Even your site design makes a difference. Too many graphics can slow your site’s load speed, which is a customer turnoff. If you don’t have the in-house expertise, hire a website design company and/or SEO expert to help.

Achieving customer growth doesn’t happen overnight, it’s an ongoing process. As you navigate the platform, the real-time data available on your dashboard will keep you informed, enabling swift and informed decision-making.

The account lets you manage more than one brand, utilizing many of the same campaign parameters, such as audience target. Here’s how to add more brands.

1. Go to the My Brands tab located in the navigation bar on the dashboard.
2. To add a new brand, click on the plus icon (+) and fill in the brand name and details.
3. Save everything and the new brand will appear in your brand list.

From the brand list, choose a brand to monitor its specific marketing campaigns, access real-time and historical performance metrics, and adjust marketing strategies as necessary.

Keep in mind that each brand demands its distinct marketing strategy. The automation tools, such as AdCampaigner and EmailPlus, can be tailored separately for each brand.

Everything in the My Brands tab helps you have a clear overview and control over diverse marketing activities, all from a single dashboard.

In Market Mobilizer, you can compare up to five different reports at once, including comparing built-in and custom-created reports.

The Merge & Compare Reports feature lets you benchmark and distinguish between the success metrics of separate campaigns, plus identify trends, strengths, weaknesses, and educational opportunities. Comparison aids in understanding the performance consistency across different campaigns and over different periods to provide transformative insights, drive strategic adjustments, and foster continual improvement in your marketing efforts.

To generate comparative reports from the dashboard:

1. Go to the Reports tab
2. Under Merge & Compare, click Create Report
3. Define the parameters for comparison
   1. Report names
   2. Campaigns
   3. Metrics to be analyzed
4. Save and it will take a few moments as the report gets generated. Once complete, you’ll be able to review on screen or download as either a PDF or CSF file.

Comparing reports can help provide insights at a granular level into your campaigns. You’ll be able to have a data-driven strategy for marketing more efficiently and successfully.

Flexibly designed for your needs, monthly billing offers regular invoicing and payment so it’s easier to manage your cash flow, while annual billing offers savings. Both are great, so select the one that works best for your business.Monthly billing provides the highest degree of flexibility:

• Budget management: Monthly payments can aid businesses that prefer spreading costs over the year for smoother cash flow management.
• Easy to adapt: Your business might just be getting started or exploring marketing automation for a time-bound campaign. A monthly plan offers the flexibility to commence, pause, or adjust your subscription as needed.
• Limited commitment: If you’re testing the waters with different marketing tools to see which suits your business best, it makes sense to not commit for a whole year.

Annual billing offers a more substantial commitment at a lower overall cost:

• 10% Savings: Opting for the annual billing cycle secures a 10% discount compared to paying monthly.
• Long-term vision: If you plan to use most of the tools to achieve your business goals over the coming year, it’s helpful to opt for the annual billing.
• Simplified budgeting: Annual billing minimizes administrative tasks related to payments, making financial management more straightforward.

Whether you’re just starting out or planning for the long term, Market Mobilizer provides options to fit your business.

Market Mobilizer adheres to the tax laws of many diverse regions. Here’s an overview on how regional taxes work for our various accepted currencies:

1. USD: For U.S. clients, sales tax is calculated according to the specific state where your business is registered. These rates may vary significantly from state to state.
2. Euro and GBP: European and U.K. clients are charged VAT following the standard rate in your specific country.
3. Japanese Yen: Japanese businesses are charged GST under the Consumption Tax law of Japan.
4. Brazilian Real: For our Brazilian clients, we incorporate the Brazilian Service Tax into our invoices.
5. Chinese Renminbi: For Chinese businesses, we adhere to the Chinese VAT system.
6. Other currencies: For regions outside of these currencies, we apply tax calculations based on local tax laws. You can reach our billing department for any information related to your specific region.

Also, it’s recommended to consult with your local tax authority or accountant for tax-related queries. As we aim to provide precise tax information, it is not tax advice.

Linking your social media accounts enhances the management of your social presence.

Follow these steps:

1. From the dashboard, go to Account Settings
2. Choose Social Media
3. To add an account, click on the plus icon (+)
4. On this screen, use the dropdown to select which account to add: LinkedIn, Discord, WhatsApp, Reddit, TikTok, Instagram, Facebook, or YouTube
5. A new window will open and you’ll need to sign into the social platform. This authorizes Market Mobilizer to have access to this account.
6. Save changes
7. Repeat this step for each social media platform you want to link

Integrating your social media accounts amplifies your marketing capabilities. It’s now easier to coordinate, manage, and assess your social media marketing strategies across different platforms.

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If you have configured your Help Center to support multiple languages, you can publish content in your supported languages.

Here's the workflow for localizing your Help Center content into other languages:

1. Get your content translated in the other languages.
2. Configure the Help Center to support all your languages.
3. Add the translated content to the Help Center.

For complete instructions, see Localizing the Help Center.